Bayliner Receives Three 2009 CSI Awards For Excellence in Customer Satisfaction

Bayliner Boats has announced that for the second year in a row, Bayliner will receive three prestigious Customer Satisfaction Index (CSI) Awards from the National Marine Manufacturers Association (NMMA), the leading association of the recreational boating industry.

Photo Credit: Bayliner

The NMMA’s Marine Industry CSI program recognizes marine manufacturers whose pursuit of excellence and continuous improvement earns them overwhelming customer support. Matching its performance in 2008, Bayliner received 2009 awards in the following categories: deckboats, sterndrive bowrider boats, and sterndrive cuddy and express boats.

Photo Credit: Bayliner

Companies must actively measure customer satisfaction for award consideration by the NMMA. Upwards of 60,000 consumers participated in the industry-wide 2009 CSI Awards surveys. To receive its three awards, Bayliner achieved customer satisfaction ratings of 90 percent or higher over the past year. Customer satisfaction is measured independently, and based on information provided by all consumers who bought a new Bayliner between April 1, 2008, and March 31, 2009.

Photo Credit: Bayliner

“This year’s Marine Industry CSI Award recipients are at the forefront of our industry’s growth potential and are helping ensure the experience of purchasing and owning a boat add value to the overall enjoyment of the boating lifestyle,” said NMMA president Thom Dammrich.

Photo Credit: Bayliner

Bayliner’s impressive repeat performance is the latest in its long history of winning over customers. The company has received several CSI awards in recent years, including sterndrive bowrider and deckboat awards as well as an award in the fiberglass outboard category.

“These awards are not just a reflection on the quality of our products,” said Jeff Behan, president of Bayliner. “They also validate the fine work and exemplary customer service of our dealers. We couldn’t be happier with their effort to promote and support the Bayliner brand.”

The NMMA will acknowledge Bayliner and the other CSI Award recipients during the 2009 International BoatBuilders’ Exhibition and Conference (IBEX), Oct. 12 – 14 at the Miami Beach Convention Center.

Source: Brunswick


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