Showing people how to have fun with their boats and fall in love with the boating lifestyle is MarineMax’s central tenet. This article originally … [Read more...]
MarineMax
Inside MarineMax, Part 3 — An All-Inclusive Approach
July 19, 2017 By Leave a Comment
The boats.com team toured a variety MarineMax stores to speak with staff members in sales, business, service, training, and marketing to learn how the … [Read more...]
Inside MarineMax, Part 2 — A Simpler Process is the Priority
July 12, 2017 By Leave a Comment
Due to its scale, MarineMax aims to create a one-stop shopping experience for customers. This article originally appeared on boats.com. Reprinted … [Read more...]
Inside MarineMax, Part 1 — It’s Not About Buying the Boat
July 10, 2017 By Leave a Comment
What does the sales approach look like that helped MarineMax become the biggest boat dealer in the U.S.? This article originally appeared on boats.com. … [Read more...]
Aquila 44: Power Cat with All the Angles
May 9, 2014 By Leave a Comment
All boat people are dreamers. One dream involves owning a platform big enough for family and friends to have a great time together, but also to have some … [Read more...]