boat advertising

Used Boats and the Scarcity Principle

July 1, 2014 By Leave a Comment
Classic Bertram 31s are sought-after boats. Newer Bertrams, too, have their followings. Some of them may even be "rare." But it takes research to know. Even then, is rare a good thing in this case?

Back in 2012, I highlighted some of the buzzwords and phrases to be wary of in ad copy for used boats. In that blog, I talked about the use of phrases … [Read more...]

Filed Under: Boating, Tips for Boat Buyers Tagged With: , , ,

Boat Advertising Copy: Beware the Buzz

September 20, 2012 By Leave a Comment
boat sales buzz copy

There's a joke in real estate ads about certain watch words that don’t necessarily mean what the writer wants you to think they mean, but something else … [Read more...]

Filed Under: Boating, Tips for Boat Buyers Tagged With: , , , ,

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