There's a joke in real estate ads about certain watch words that don’t necessarily mean what the writer wants you to think they mean, but something else … [Read more...]
boat advertising
Used Boats and the Scarcity Principle
July 1, 2014 By Leave a Comment
Back in 2012, I highlighted some of the buzzwords and phrases to be wary of in ad copy for used boats. In that blog, I talked about the use of phrases … [Read more...]