boat advertising

Used Boats and the Scarcity Principle

July 1, 2014 By Leave a Comment
Classic Bertram 31s are sought-after boats. Newer Bertrams, too, have their followings. Some of them may even be "rare." But it takes research to know. Even then, is rare a good thing in this case?

Back in 2012, I highlighted some of the buzzwords and phrases to be wary of in ad copy for used boats. In that blog, I talked about the use of phrases … [Read more...]

Filed Under: Boating, Buying, Tips for Boat Buyers Tagged With: , , ,

Boat Advertising Copy: Beware the Buzz

September 20, 2012 By Leave a Comment
boat sales buzz copy

There's a joke in real estate ads about certain watch words that don’t necessarily mean what the writer wants you to think they mean, but something else … [Read more...]

Filed Under: Buying, Tips for Boat Buyers Tagged With: , , , ,

Recent Posts

Heyday WT-1 Review

Boat Grills: BBQ Equipment on the Water

Inside MarineMax, Part 4 — Building the Boating Lifestyle

Inside MarineMax, Part 3 — An All-Inclusive Approach

Propane Safety for Boats

Free Concerts By Boat

Sportsman Open 282 Tournament Edition Review

Inside MarineMax, Part 2 — A Simpler Process is the Priority

Inside MarineMax, Part 1 — It’s Not About Buying the Boat

Selling Your Boat? Emphasize the Extras



Archives

Useful Links