boat advertising

Selling Used Boats With the Scarcity Principle

Classic Bertram 31s are sought-after boats. Newer Bertrams, too, have their followings. Some of them may even be "rare." But it takes research to know. Even then, is rare a good thing in this case?

Back in 2012, I highlighted some of the buzzwords and phrases to be wary of in ad copy for used boats. In that blog, I talked about the use of phrases … [Read more...]

Boat Advertising Copy: Beware the Buzz

boat sales buzz copy

There's a joke in real estate ads about certain watch words that don’t necessarily mean what the writer wants you to think they mean, but something else … [Read more...]



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