Boat Trader® #IHeartBoating Instagram® Challenge



SPONSOR: Boat Trader®, a division of Dominion Marine Media


PROMOTIONAL PERIOD: Entry period begins Tuesday, Feb. 3, 2015 at 1 p.m. and ends on Saturday, Feb. 28, 2015 at 11:59 p.m. EST. All entries must be received during the Promotional Period to be considered towards the charitable donation.

ELIGIBILITY REQUIREMENTS:  Boat Trader’s #IHeartBoating Instagram® Contest (“Contest”) is open to legal residents of the fifty (50) United States and the District of Columbia (excluding the state of Rhode Island) who are eighteen (18) years or older (or the age of majority in the state or province of residence). This offer is void wherever prohibited or restricted and subject to all applicable federal, state, and local laws.

HOW TO ENTER: The following rules apply to each submission:

Step 1: Upload your photos to Instagram and use the hashtag #IHeartBoating. An Entrant may set up a free Instagram account at

Step 2: Tag BOTH @BoatTrader_Official in your photo entries.

Step 3: If you do not have an Instagram account and would like to participate, submit your photo(s) by emailing them to, within the contest period.

Sponsor will not be responsible or liable for lost, late, illegible, damaged, misdirected, incomplete, or garbled entries. All Entries become the property of Sponsor.

PHOTO CRITERIA:  Photos must comply with the following requirements to be eligible.

A) In accordance with supported images, the photo must be submitted as an attachment in one of the following formats: JPEGs (JPG), Non-Animated GIFs or PNGs

B) The photo must be the original work of the Entrant.

C) The photo must not infringe upon the rights of any third-party, including, without limitation, copyright, trademark, and rights of publicity and/or privacy

D) The photo must be suitable for publication and may not be violent, immoral, offensive, illegal, pornographic, obscene, indecent or similarly inappropriate as deemed solely by Sponsors.

E) The photo must not contain any content that may be perceived to be an advertisement, promotion or endorsement of any company, product or service.

F) The photo must not contain any personal identification, such as personal names, street or email addresses, or phone numbers

G) The photo must not contain materials embodying the names, likenesses or other indicia identifying any person including, without limitation, celebrities and/or other public or private figures, living or dead;

H) The photo may not contain any mention, discussion, logo, trademark, service mark, storefront, trade dress, mascot, photograph, or other image of any business or company, other than Boat Trader and/or Dominion Marine Media.

I) The photo may not include the likenesses of any identifiable persons other than the Entrant, unless written permission is obtained by the Entrant.

J) The photo cannot be dangerous or unsafe to make or produce, or include activities that are dangerous, unsafe, or present unreasonable risk of harm to person, animal or property, or suggest or imply to any person to undertake any dangerous, unsafe or unduly risky activity as deemed solely by Sponsors

M) The photo may not in any other way violate applicable laws and regulations. Any photo in violation of any of the above requirements and restrictions will be deemed void.

By submitting a photo in the Contest, each Entrant represents and warrants that these requirements have been met. Failure to satisfy these requirements, as determined in Sponsors’ sole and absolute discretion, may result in ineligibility with respect to all photos submitted by or on behalf of that Entrant.

By using the Instagram website and service to enter this Contest, Entrant also agrees to abide by Instagram’s Terms of Use located at

ENTRANT IS RESPONSIBLE FOR OBTAINING PERMISSION TO USE THE PICTURE, IMAGE, AND/OR LIKENESS OF ANY THIRD PARTIES SHOWN IN THE PHOTO. Sponsors may request that any such third parties sign a waiver and release prior to the posting of the photo on the Website or the granting of any prize. Parent or legal guardian must sign waiver and release prior to posting the Image of anyone under the age of 18.

DONATIONS:Boat Trader®, a division of Dominion Marine Media, will make a donation to the American Heart Association® (“Charity”) of $1 for each photo received and meeting all Photo Criteria during the promotional period on or about Monday, Mar. 2, 2015.

All federal and state taxes on donation are the sole responsibility of the Charity. The Charity acknowledge that the prize is taxable and agrees to provide information for, and verify by signature, the appropriate IRS and other forms as determined by Sponsor. No transfer, assignment, cash redemption, or substitution of a donation is permitted except that Sponsors reserve the right, in their sole and absolute discretion, to substitute a donation (or portion of a donation) with a donation of comparable or greater value or cash value. In the event that a donation cannot be awarded for any reason or the Charity is not capable of accepting a donation for any reason, Sponsors shall not be obligated to award any donation.

RIGHTS IN THE PHOTOS AND VIDEOS:Each Entrant, as a condition of participation in the Contest, hereby grants Sponsors the exclusive, perpetual, irrevocable worldwide right to edit, adapt, modify, reproduce, publish, distribute, and otherwise use (unless prohibited by applicable law) the photo (including all material embodied therein) in any way or in any media now or hereafter known for trade, advertising, promotional, or other purposes as Sponsors determine, in their sole and absolute discretion, without further notice or compensation to the Entrant or any other third parties. Nothing herein shall be construed to require Sponsors to publish, distribute or in any way use the photo (or any of the material embodied therein) should Sponsors in their sole discretion decline to do so.

GENERAL CONDITIONS: This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram®. By participating in the Promotion, Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and/or Administrators, which are final and binding in all matters related to the Promotion and releases Sponsor and its affiliates and subsidiaries from any and all claims and liabilities. The Sponsor and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Promotion or by any human error which may occur in the Promotion. Sponsor reserves the right to cancel the Promotion if any aspect of the Promotion becomes technically corrupted, and determine the donation from eligible entries received prior to cancellation. The Sponsor reserves the right at their sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Promotion; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner. All decisions of the sponsor are final.

PRIVACY AND PUBLICITY: Sponsor will collect personal information from Entrants, and this information may be used for the purposes of administering the Promotion, publicizing the Promotion, and other promotional purposes that benefit the Sponsor. You are providing your information to Sponsor and not to Instagram. Unless prohibited by law, participation in the Promotion constitutes each Entrant’s consent for Sponsor to use the Entrant’s name (or username), age, hometown, and state of residence for Promotion or promotional purposes in any media now known or later developed, without payment or consideration to the Entrant. If you do not wish to receive future offers, notices or other mailings from sponsor, please complete the form at: Be sure to provide your name, email and specific information about the website or subscription(s) that you no longer wish to receive. Please allow a few days for your request to be processed. If you “opt out” of receiving further promotional materials or notices, the only communications you will receive from us will be about transactions that you initiate. By opting-out, residual information may nonetheless remain in our database and other records, which may not be permanently deleted. Sponsor is committed to protecting personal information they collect about you. Information collected from Participants is subject to Sponsor’s Privacy Policy:

LIMITATIONS OF LIABILITY.Neither Sponsor nor any other Releasee shall be responsible for non-conforming, lost, late, stolen, misdirected, illegible, or incomplete entries. Neither Sponsor nor any other Releasee shall be responsible for any incorrect or inaccurate information, whether caused by Sponsor, Releasees, Entrants, tampering, or by any of the equipment or programming associated with or utilized in the Promotion, and neither Sponsor nor any Releasee shall assume responsibility for any error, omission, defect, theft, destruction, or unauthorized access to the materials related to the Contest, or for any damage to the Entrant’s computer related to or resulting from participating in the Promotion. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any individual found to be tampering with the entry process, or the operation of the Promotion; to be acting in violation of these Official Rules; or to be acting in a non-sportsmanlike or disruptive manner; or with intent or apparent intent to annoy, abuse, threaten, embarrass, harm, or harass, in any way, any other person. If for any reason the Promotion is not capable of running as planned by reason of, but not limited to, business or market circumstances, force majeure, public health concerns, tampering, unauthorized intervention, actions by entrants, fraud, or any other causes which, Sponsor in its sole and absolute discretion, deems could corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify, or suspend the Promotion or any portion thereof by posting a notice on the websites. If the Promotion or any portion of the Promotion is terminated before the end of the Promotion Period, Sponsor will determine the donation criteria from all eligible entries received as of the termination date of the Promotion.

Participant agrees that Instagram, Sponsor, the American Heart Association and their agencies and each party’s respective affiliates, officers, directors, agents, and employees (collectively, the “Indemnitees”) will have no liability or responsibility for any claim arising in connection with participation in the Promotion or the awarding of donations.

This Promotion will be administered in the Commonwealth of Virginia, USA and by participating, all Entrants hereby agree that the laws of the Commonwealth of Virginia will apply exclusively to the Promotion and that any dispute with respect to this Promotion will be resolved in either the federal or state courts located in the State of Virginia.

DISCLOSURE OF DONATION(S).To receive a list of participants and the total amount donated,email and/ or, send self addressed stamped envelope marked “I Heart Boating” on the back of the envelope to Boat Trader c/o Social team. 150 Granby St. Norfolk, Va. 23501.

SPONSOR: Boat Trader®, a division of Dominion Marine Media, 150 Granby Street, Norfolk, VA 23510.