So, the time has come to put your boat on the market. Maybe you want to cash out of your investment to finance a bigger boat. Maybe you’re downsizing. Maybe your company is moving you to a place with no boating. (We have name for that place: Hell.)
No matter why you’re planning to sell your boat or where you’re planning to advertise, the general moves you need to make it sell as quickly as possible and for as much money as possible apply to all situations, even if you’re selling through a broker — but especially if you’re selling it yourself. Here they are:
1. Good-quality digital photos are crucial, and the more, the better. Each photo is worth a lot of words. True story! An ill-focused shot of a boat sitting on a trailer with a blue tarp over it will not excite anybody. If possible, use a shot of your boat underway. (Some people use promotional photos from the boatbuilder; they’re better than nothing, but they can make a buyer suspicious that you’re not showing them the real condition of your own boat — which is true, you’re not.) Take shots of the boat in and out of the water, from the bow, stern, beam, and quarters. Show the bottom. Take multiple shots of the deck, cockpit, transom area, and accommodations belowdecks, focusing on different features. Take good shots of the engine or engines, helm station, electronics, and installed gear like bilge pumps, toilets, and anchors. Open lockers and take shots of the insides. Wait for good lighting for your photos. Use a flash when necessary (but bright natural light is better). You get the idea: If you were buying a boat instead of selling one, wouldn’t you want to see all the details?
2. However, BEFORE you take photos, clean up your boat. A boat with shiny gelcoat, polished aluminum and chrome fittings, and a clean bilge will sell faster and for more money than one that looks dingy and dirty. If this were really obvious, there would be no photos of dingy and dirty boats for sale. Honestly, a single weekend of elbow-grease getting these things in order can make thousands of dollars of difference in the sale price of your boat.
3. Get your personal stuff off the boat. Many sellers assume that because they love to see their fishing gear and crocheted pillows and kids’ toys and wet bathing suits hanging around the boat, then buyers will, too. But they’re wrong. Buyers want to see nothing but clean surfaces, clean cushions, and empty stowage spaces – where they can put their OWN stuff. Those clever signs that have always made you laugh, like Buoys and Gulls over the door to the head, or The Beatings Will Continue Until Morale Improves? Take ‘em down.
4. Be specific in your ad copy, and leave out the buzz phrases. Use builder specifications for all dimensions. Name names when it comes to add-ons and electronics. Not “VHF radio,” but “Icom IC-M504 Marine VHF.” Not “bilge pump,” but “Rule 500 Submersible pump with float switch.” Not “low engine hours,” but “420 engine hours.” When there’s a factor that should enhance the sale, state it simply: “Fresh-water use only,” or “professionally maintained; full maintenance records.” If you know something is going to be a problem, but it’s not something you plan to fix, state it up front; at least it won’t be a shock to someone who comes to look at the boat. For more tips on how to write compelling copy, read How to Write a Classified Ad for Your Boat.
5. Set a realistic price from the very beginning, and be ready to back up and defend your number with facts. A good way to zero in on your listing price is by doing some research in the NADA Guides. For step-by-step instructions on using the NADA Guides for both boats and engines, read Boat Prices with NADA Guides, published by our colleagues at boats.com. And be aware of some of the search tricks and tactics that are particular to online boat-selling. For more on this, read Making the Most of Online Price Range.
Following these ‘best practices’ will ultimately speed up the sale of your boat, and probably net you more money in the sale.
If you decide to advertise and sell your boat through Boat Trader, you’ll be joining the biggest boat-sales website in the U.S., with millions of visitors and top Google rankings. This is the go-to site for people who want to buy used boats. So, naturally, it’s the place to sell them, too.
Setting up an ad is straightforward. Here’s what’s involved. You click here, and you get to a page that looks like the image to the right, showing different package options for photos, ad run-time, search boost, and more.
With a clean, neat, well-tended boat, plenty of good-quality photos of it, and thoughtful copy to attract buyers, all you need to do is follow the prompts, sign up, fill in the blanks, and post your for-sale ad.
Good luck, and let us know how you do.
Boat Trader has plenty of Buying and Selling advice, but also check out the hundreds of articles in the Boating section, with tips on everything from seamanship to maintenance, how-to, where to find replacement parts, and much more.