A few days ago we posted a simple graphic on BoatTrader’s Facebook page. It showed an illustration of a runabout, and said “The world needs more people holding fish in pictures… and fewer people holding cameras in front of bathroom mirrors.” The words we put above the graphic were “Fewer selfies, more ‘fishies.’ What do you think?”
Boy, did that post hit a positive nerve. At last count, it had well over 10,000 views, a few hundred likes, and comments like “Amen!”
Normally, our Facebook posts show BoatTrader listings, as well as links to articles on Waterblogged, where we publish helpful articles for people buying boats, selling boats, and learning their way around boats. (At least we mean them to be helpful.) And when those Facebook posts do well, they get maybe a thousand views.
Why would this post about selfies versus fishies get 10 times that many views?
Well, the selfie photo has been getting a fair amount of bad press lately. The reason is that, like many social phenomena, it went viral, and then it went overboard, and then got ridiculous. To a lot of people, the selfie is now an emblem of self-absorption.
And the interesting thing is, when you think about the ‘personality type’ of BoatTrader visitors, you realize that what they’re interested in represents the opposite of self-absorption. They’re outward-looking. They’re absorbed more by curiosity, hands-on accomplishment, and adventure. That’s what boat owners are like, whether they’re running ski-boats, 60-knot go-fast boats, 6-knot sailboats, or center-consoles.
So really, it’s no wonder that the Facebook graphic struck a chord with boaters, and is being shared all around. Boat owners don’t have all that much time to snap photos of themselves posing in mirrors. There are gimbal housings to replace, decks to paint, fish to catch, kids to tow!
Thanks to all our BoatTrader and Waterblogged friends for keepin’ it real.