The trim wasn’t just mahogany; it was Riva mahogany. And the accent wasn’t just white; it was Gucci white. Handcrafted Gucci accessories were neatly arranged on the luxurious handcrafted leather seats in the 33-foot beauty, which stopped traffic and passersby alike on Collins Avenue at the Yacht and Brokerage Show in Miami last month.
I was invited to the U.S. premiere of the “Aquariva by Gucci”, a model customized by Gucci Creative Director Frida Ginannin for Gucci’s 90th anniversary year. As a marketing director, I could appreciate the unique opportunity to put the signature green and red stripe of Gucci together with the clean classic lines of a Riva Yachts design. In the process, the 10-year-old Aquariva design by Officina Italiana Design looked brand new.
I learned that the two icons of Italy came together in April of 2010 and quickly saw that a collaboration in meticulous design and handcrafted materials would create a classic boat with iconic style. Norberto Ferretti, chairman of the Ferretti Group (which owns Riva and several other top-shelf brands), said that most impressive was Gucci’s acknowledgment that Riva was to the boating industry what Gucci was to the fashion industry—both are respected as designers of particular quality and unmatched craftsmanship. The partnership quickly emerged, and with Giannini leading the design for the Gucci collection and Riva conducting the build, this special Aquariva was completed five months ago, in September 2010.
Aquariva’s unveiling took spectators back to an era when glamour truly existed and quality craftsmanship was the norm. The press event’s backdrop of vintage Gucci and Riva photographs contributed to the effect, of course, surrounding the chrome logos of the iconic brands. Gucci’s logo in the original script to match its brethren in the boating segment. And the Riva staff, styled in seersucker skirts with pleated fronts, navy blazers and crisp white shirts, donned matching scarves that could be none other than Gucci.
Spectators who might have an eye on the prize themselves were no doubt disappointed to learn that the classically designed Aquariva has an owner—who paid a very modern price tag of more than $1 million. But Aquariva by Gucci remains available if you’d like to order one.
For more information about Aquariva, click here
By: Courtney Chalmers
Director of Marketing
Dominion Marine Media