Dealers may upload a dealership branding video to all of its Ad Detail pages, as well as its dealership listings on the Find a Dealer Page, Browse Page and Inventory Page on BoatTrader.com. This gives dealers the opportunity to tell their dealership message with video or show a dealership commercial.
Dealers also may link or upload a unique video for each boat in their inventory on BoatTrader.com. This gives dealers the opportunity to show unique features specific to a boat, making it easier for buyers to see differences between similar boats for sale online. This video will be played on the boats’ Ad Detail page.
Once a dealer has signed up for Dealer Generated Video they can link, upload, and manage their videos from their Inventory Management Tool, under the Add Video tab. All dealers who advertise with BoatTrader.com will receive an Inventory Management Tool for free. These videos must be less than one gigabyte in size and will undergo a screening process before they are viewable on BoatTrader.com.
“Dealer Generated Video was created to give dealers a better way to differentiate their dealership and their inventory. It allows our dealer partners to speak directly to boat buyers, and to control exactly what is seen and said,” said David Bingham, Boat Trader general manager.
According to a study by the Online Publishers Association, after viewing video ads, 31 percent of consumers visit the company’s Web site, 52 percent of consumers take an action after viewing a video ad and 16 percent of consumers who view video ads make a purchase. Statistics such as these were key influences to the development of dealer generated video on BoatTrader.com.
Source: Boat Trader