This year’s Marine Dealer Conference & Expo features an expanded number of sessions with industry experts, designed to give attendees tools they need for success.
The event, which runs from Nov. 17-19 at the Rio Hotel & Casino in Las Vegas, features 10 sessions on topics ranging from keys to small business success to value-based selling to service department best practices.
“(Attendees) wanted to have more stuff they could use as take aways,” said Phil Keeter, president of the marine Retailers Association of America. “I think all in all what they are going to have is quite a bit in the way of educational opportunities.”
An “Industry Giants” forum on the final day of the conference features such notable marine industry leaders are Dustan McCoy from Brunswick, Irwin Jacobs from Genmar, MasterCraft’s John Dorton, Roch Lambert from BRP, Yamaha’s Phil Dyskow, Kevin Riem of Crownline and Paxon St. Clair of Cobalt.
There will be a dealer solutions panel discussion, which will be an in-depth best-practices session, in addition to a “Learning to Thrive” session featuring tips from dealers in the “Top 100” dealer program sponsored by Boating Industry magazine.
“We’ve made a sincere effort to give (attendees) as much educational component as we can possibly give them because we know how tough times are, we know how difficult it is for them to stay afloat,” Keeter said. “This isn’t just fluff, we’re not just having a bunch of motivational people. We’re trying to have some really serious discussion here.”
Last year, around 400 people attended the conference, and Keeter is hopeful that number will stay the same or grow this year. He added there are some companies that are bringing large number of their sales staff and holding their own company meetings in addition to attending the conference.
“We expect a better turnout, we have more people involved in the planning of the conference and they’re working very hard at getting the word out,” said Robert Soucy, chairman of the MRAA.
For more information, visit: www.mraa.com.