MarineMax is looking to change the way people think about buying used boats with its new Premium Certified Pre-Owned program.
Customers looking for a gently used, late-model Sea Ray will be able to buy with confidence, thanks to the new MarineMax Premium Certified Pre-Owned program.
While the program is initially starting with only Sea Rays, look for it to expand to other brands, including Boston Whaler and Meridian.
Currently, only Sea Rays that are three years old or newer are being considered, and they must have a clean disclosure history and a maximum of 400 hours on their engines.
“The used-boat market represents the majority of transactions in the boat business, and we’re by far the largest used-boat dealer in the country,” says MarineMax Director of Operational Excellence David Witty. “Companies like Lexus, Mercedes and other luxury car makers have been able to change the used-car mentality with their certified pre-owned programs. What it’s done is to differentiate those dealers from the typical ‘buy-here, pay-here’ used-car lot. It’s created real peace of mind for the owners, and that’s what we want to achieve with our Premium Certified program.”
MarineMax is kicking off this program by offering late-model
Sea Ray boats that have actually undergone a comprehensive inspection. “Every Premium Certified boat we sell will have an up to 150-point inspection,” says Witty.
“If there’s an issue noted, it will be taken care of, and each of these vessels will get a one-year extended warranty, which will be backed by Brunswick’s Product Protection program. The owner will then be able to have the confidence of knowing everything has been looked at and anything we’ve found has been taken care of.”
Source: Marine Max